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Articles
Niche companies find new markets for Hollywood studios. - Mar. 17, 2006	money.cnn.com	Mar 20
Paul Lauer, president of Motive Marketing, contends the company\'s goal isn\'t about marketing movies as much as providing congregations with tools to further their goals. "Our biggest asset is our relationships," said Lauer. His firm, which also markets to non-religious audiences,
\'Narnia\' Sequel Will Be \'Bigger and Better\'	Zap2it.com	Feb 16
LOS ANGELES (Zap2it.com) - With "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" up for three Oscars and winging its way to DVD in April, its filmmakers are eager to face the challenges of making the sequel, "Prince Caspian."
The Passion of C.S. Lewis	New York Review of Books	Jan 20
Disney publicists have shrewdly mounted two advertising campaigns for the film, one secular and one sacred. They did not want to scare away other paying customers, but they knew that the Christian overtones of The Lion, the Witch and the Wardrobe could make the film tremendously popular with the religious establishment, especially in America.
Marketing Narnia	AlterNet	Jan 10
They were responding to some buzz about the marketing techniques, that the folks at Disney were working with Motive Entertainment to hit some of the same evangelical Christian markets
Marketing Exec: Hollywood Warming to Faith Films\' Box Office ...	WDC Media News, Los Angeles	Jan 3
The founder of a marketing company that targets the Christian community says Hollywood executives are noticing that movies with a strong message deliver not only customers but also profits.

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